Goat & Partners is a leading digital media display network, uniting 12 prominent local and regional news publishers. With an expansive portfolio of over 120 trusted news sites across the UK and Ireland, we provide advertisers with unrivaled reach, connecting with 4 million unique users every month. Our platform offers scalable access to more than half of the UK’s digital audience, ensuring visibility within respected and highly trusted news environments.
In a rapidly evolving media landscape where news consumption habits and business models continue to shift, Goat & Partners remains a trusted constant in readers’ lives. Our extensive ecosystem—comprising established news platforms, dynamic social media channels, specialist publications, and content micro-hubs—delivers the scale of a national network while enabling precise audience targeting based on geography and contextual relevance.
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Localisation Planning
We are dedicated to helping clients and their agencies adopt a geographically strategic approach to digital media planning and execution, making ad localisation seamless across multiple regions—a concept we call mass localisation.
As industry leaders in geo-demographic analysis and planning insights, we leverage a sophisticated suite of tools designed to drive real-world engagement and boost footfall for businesses. Our expertise allows us to uncover valuable, data-driven insights that can reveal new perspectives about your business or clients—insights you may not have even considered.
All Goat & Partners sites are equipped with cutting-edge contextual targeting technology, ensuring your ads appear in the most relevant and natural environments. This strategic placement helps engage users when they are most receptive to your message, maximizing impact and interaction. Beyond traditional vertical targeting, our advanced content targeting solutions offer unparalleled media transparency. You gain full visibility into the inventory you’re purchasing, with the ability to select content-specific impressions within our extensive network—giving you greater control, precision, and confidence in your ad placements.
Contextual Targeting
All Goat & Partners sites are equipped with cutting-edge contextual targeting technology, ensuring your ads appear in the most relevant and natural environments. This strategic placement helps engage users when they are most receptive to your message, maximizing impact and interaction.
Beyond traditional vertical targeting, our advanced content targeting solutions offer unparalleled media transparency. You gain full visibility into the inventory you’re purchasing, with the ability to select content-specific impressions within our extensive network—giving you greater control, precision, and confidence in your ad placements.
Audience Panel Data
We gather precise, deterministic data for campaign targeting through our always-on audience surveys. Whether leveraging insights from our existing panels—including demographics, business, travel, retail, and property—or collaborating on custom surveys tailored to your specific campaign needs, our data-driven approach ensures unparalleled accuracy. This method allows us to identify even the most niche audiences at scale, delivering highly targeted and effective advertising solutions.
Purchase Intent Data
We leverage purchase intent data from our dedicated property and automotive verticals, seamlessly integrated within our publications. By tracking user search behavior and navigation patterns within these categories, we can accurately identify individuals actively in the market for a new home or vehicle. Moreover, we offer advertisers the ability to target these users based on the specific brands they’ve shown interest in—delivering highly relevant and impactful campaigns tailored to engaged, high-intent audiences.
Goat & Partners is committed to building a strong, long-term partnership with you and your business, always going above and beyond to ensure your success.
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